Here is an article that appeared in the Halifax Chronicle Herald about Recruitment and the new communication tools.
Facebook creeping in as recruiting tool
By BILL POWER Business Reporter, Halifax Chronicle Herald
The resume is out. Facebook is in.
Employers were urged Thursday to abandon some of their ineffective, traditional hiring programs in favour of advances in web communications that have in the last two years dramatically altered the way people — and potential employees — interact.
"Only last year we were hearing about companies prohibiting their employees from going on Facebook, and today we’re seeing some companies turning to this social networking utility in their hunt for skilled workers and to promote internal communications," staffing consultant Tim Brennan said after a workshop with business leaders in Dartmouth.
Recent turbulence in financial markets has created more pressure for small businesses to recruit and retain talented staff, said Mr. Brennan, a partner at Hiring Smart Canada in Halifax.
The company provides strategic workforce planning for small- and medium-sized businesses.
He said the latest research shows traditional hiring methods are falling by the wayside as companies seek out employees who will be a good fit for their organizations.
The traditional resume and interviewing process has been largely abandoned as innovative employers seek out new ways of communicating with and screening potential employers.
"These are the companies that have learned they must fish where the fish are," he said.
With statistics indicating that as many as 70 per cent of employees are apathetic about their work and with the economy in a sad state overall, the staffing consultant said it is essential that companies consider weaknesses in their past hiring strategies.
"Smart companies and employees are learning the world is communicating differently," said the staffing consultant. "The Internet has brought us more than the ability to download a resume."
Companies with a sharp eye on the bottom line are turning increasingly to web technologies to handle their business data, said Michael Reynolds, a business development manager with Liberated Networks in Halifax.
He said it should be a concern to all employers that in the next 10 years about 70 per cent of small- to medium-sized businesses will experience transition.
"A loss of employees is a loss of critical information without some sort of corporate brain in place, which can be anything from a simple spreadsheet to something much more complicated."
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