Why Should Someone Work For You?

Seven words (or less) that will get you the best employees

In the future, employers will be asked this question more and more because people entering the job market have two characteristics that make it increasingly difficult to find quality employees;
There are more jobs than people of this age group to fill them.

The people who are available are more interested in lifestyle and less likely to “take what they are given”.

It’s a job-seekers market.

How do you compete for recruits? Easy – if you can describe in seven words or less what makes your company uniquely compelling. If you can’t, prospects will be confused about why they should even apply, let alone accept your offer.

Few companies are familiar with the process of answering this question. Those who are know it’s important to focus on what the customer (i.e. the prospect) is buying because that’s the answer. Is it your product, your management approach to learning or the clients they get to work with?

Companies that can answer the questions “Why you?” and “What’s in it for me?” uniquely, in seven words or less, will win the battle for the highest value employees.